I set up Need to Know PR in 2006 after spending two years running the in-house PR department at JoJo Maman Bebe, one of the UK’s leading baby and pregnancy retailers, and five years managing the PR for the launch and growth of one of the UK’s fastest-growing and best-loved children’s healthcare brands.
Having gained a wealth of experience working with these two household names, when it came time for me to spread my wings I wanted to set up a company specialising in the nursery industry, which could offer responsive, cost-effective first-person PR representation – delivered with skill, dedication, experience and enthusiasm.
More than 13 years on and I have been lucky enough to work with some amazing brands, from large Global names to smaller ‘boutique-sized’ companies. I am extremely fortunate to be able to work with people and products that I really believe in. I have a close working relationship with each of my clients and I always aim to make sure that they receive the positive media attention that their products deserve.
Need to Know PR offers all the significant benefits of employing your own in-house PR, taking on full responsibility of each client’s PR activity and day-to-day press and media relations. I have a fantastic relationship with all the leading parenting publications as well as the national magazines and newspapers and a large number of bloggers, social media influencers, stylists and freelancers. I also work with a number of celebrity management agencies.
I truly believe that my clients appreciate the experience and passion that I bring to promoting their brands, and the personal service I offer. I believe this is reflected in the number of clients who have loyally worked with me over and over again for the last decade.